Our History
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2006
Established a sewing machine processing factory at No. 35 Houkeng Community, Huli District, Xiamen.
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2007
The processing factory earned its first significant profit.
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2008
Prepared for factory registration and obtained import/export rights.
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2009
Xiamen Baby Pretty Products Co.,Ltd. was officially established.
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2010
Registered the trademark "B.P," obtained multiple patents, and established a hardware workshop and sales center.
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2011
Acquired an injection molding factory to begin large-scale production.
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2012
Relocated to a new site in Tong'an to expand production capacity.
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2013
The new factory officially commenced operations, covering an area of 12,000 square meters.
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2014
Hired professional agencies to enhance competitiveness. Annual output value reached a historical peak.
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2015
Registered and established Dorabebe (Xiamen) Infantile Products Co., Ltd.
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2016
Company annual output value grew by over 30%.
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2017
Relocated to Xiamen High-Tech Park and purchased 130 acres of land in Zhangzhou for future development.
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2018
Company annual output value exceeded 260 million yuan.
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2019
Company annual output value exceeded 350 million yuan.
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2020
TJ (Fujian) lndustrial Co.,Ltd. was officially established.
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2021
Continued to build a culturally recognized and respected enterprise by the industry and society.
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2022
Increased and deepened investment in R&D, sales, and supply chain integration mechanisms, making them the core growth drivers of the company.
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2023
MUE (Chongqing) Industrial Co., Ltd. was officially established.
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2024
The R&D of the smart electric baby swing project was fully completed and achieved great success. Zhongtong Enterprise began to lead the infant and toddler industry's evolution from the 2.0 manufacturing era to the 3.0 intelligent era.
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2025
Company annual output value target: 500 million yuan. Coastal and southwestern dual bases achieved large-scale production, completing the construction of Zhongtong Enterprise's comprehensive risk-resilience barriers, aligning with national strategies for domestic and international circulation (coordinated development of domestic and overseas bases).
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2026
Become a world-class intelligent manufacturing and innovative factory with the greatest influence in global niche fields, and establish itself as the leading manufacturer in infant and toddler industry subcategories.
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Our Dream
The dream of Baby Pretty is to become the leader in baby products and provide our babies the best , Baby Pretty people are on the way ….
Xiamen Baby Pretty Products Co.,Ltd.
Xiamen factory covers 25,800 ㎡
TJ (Fujian) lndustrial Co.,Ltd.
Zhangzhou factory covers 126,180 ㎡
MUE (Chongqing) Industrial Co.,Ltd.
Chongqing factory covers 39,800 ㎡
Bradrock (Thailand) Industrial Co., Ltd.
Rayong factory covers 22,800 ㎡
Baby Pretty group established in June 2006, headquartered in Xiamen, China, is an innovative
baby products company, with over 20 years of experience in independent research and development, intelligent manufacturing, multi-channel sales, and trade. Dedicated to providing high-quality indoor and outdoor products for babies aged 0-3 years. The key offerings include:
• Electric Baby Bed, Playpens and Travel Cots, Co-sleep Playpens and Mini Beds, Safety Bed Rails
• Electric Baby Swing, High Chairs, Feeding Boosters, Bouncers & Cradles
• Baby Potty, Bath Tubs, Diaper Changing Table, Electric Changing Table
• Strollers, outdoor travel gear
Baby Pretty group established in
June 2006, headquartered in Xiamen, China, is an innovative baby products company, with over 20 years of experience in independent research and development, intelligent manufacturing, multi-channel sales, and trade. Dedicated to providing high-quality indoor and outdoor products for babies aged 0-3 years. The key offerings include:
• Electric Baby Bed, Playpens and Travel Cots, Co-sleep Playpens and Mini Beds, Safety Bed Rails
• Electric Baby Swing, High Chairs, Feeding Boosters, Bouncers & Cradles
• Baby Potty, Bath Tubs, Diaper Changing Table, Electric Changing Table
• Strollers, outdoor travel gear
Strength
Innovation Advantage: 3 R&D Centers
R&D have always been at the core of Baby Pretty. Each year, Baby Pretty invests over 10% of the revenue into R&D.
3 R&D centers: located in China, Germany and the United States. Hold over 360 patents for product designs, new technologies, and innovative materials.
Production Capacity Advantage: 4 Manufacturing Facilities
4 manufacturing facilities globally: in Xiamen·China, Zhangzhou·China, Chongqing·China, Rayong·Thailand.
Total factory area spans 250,000㎡, with over 1,500 employees.
Quality Control Advantage: Comprehensive Quality Management System
1. Strictly adhere to global safety standards, including U.S. and European regulations, and maintain long-term strategic partnerships with SGS and ITS laboratories to ensure that our products fully comply with safety standards in the markets of our global customers.
2. Have obtained multiple global factory certifications, including ISO, BSCI, and SCAN, consistently providing high-standard supply services to world-renowned retailers and brands such as Walmart, Target, and Disney, etc.
3. Implement a comprehensive quality management system, rigorously controlling all stages from raw material inspection and production process management to finished product testing, ensuring that our products meet exceptional quality standards.
Strategy
Since 2006, Baby Pretty has implemented a "3-year Strategic Plan" every 3 years, growing from a small workshop with only 25 employees to the current scale, providing high-quality and comprehensive OEM and ODM R&D and manufacturing services for over 180 worldwide clients across global channels.
In the current seventh “3-year Plan” (2024-2026), Baby Pretty aims to become a world-class manufacturing facility, leading the transformation of the baby products industry from the 2.0 manufacturing era to the 3.0 smart era. Committed to delivering superior and distinctive products and services for major global brands with craftsmanship and innovation.
Our Vision
- To become a world-class manufacturer in the baby products industry
- Providing diverse solutions for your baby's living environments
FACTORY QUALIFICATION
PRODUCTS QUALIFICATION
COOPERATIVE LABORATORY
